Lori Snider is a national educator and marketing expert and
is a co-founder of Creativity for Rent. She specializes in training
programs for the multifamily industry and is a recognized and
frequent presenter at local and national conferences, including
the Multifamily Pro Brainstorming Sessions, Multi-Housing World
and National Association of Homebuilders Conference. Read Lori's
complete bio (it's very good
bedside reading).
Speaking and Workshop Topics
Presented by Lori Snider, Tactical Sales
and Marketing Expert
That’s Excellent!
Delivering Quality at Every Level
Webster’s
dictionary defines quality as “degree of
excellence”. Consumers are inundated
every day with businesses claiming to convey quality
in the goods or services they provide. It
goes to reason that the greater the quality, the
greater the value. The greater the value, the greater
the price. Ford motor company’s tagline “Quality
is Job 1”, is a catchy moniker designed to
communicate the company’s consistent focus
on delivering quality. Yet, Ford has lost
market share for 10 years in a row, and is in the
process of closing 14 plants. Are they really
delivering the quality they profess? Promising
quality is easy, delivering quality is not. In
this fast paced and lively session, you’ll
discover strategies and techniques to assist in
creating a company culture focused on delivering
excellence. You’ll learn how successful
companies hire for and reinforce an expectation of
quality at every level of the organization.
Keynote 3 hour workshop 1
hour trade show workshop
“This
is the second year in a row that you have ‘brought
the house down.’ Thank you for
assisting BRE in maintaining our positions as an
industry leader. You did a great
job.”
Deirdre
Kuring, Executive Vice President Asset Management - BRE
Get Hip to the Scene
Trends to Watch For and How to Capitalize On Them
According
to The Extreme Future, by James Canton,
there may be 14 million more jobs than workers to
fill them by 2015, less than 8 years from now. How
will employers need to change to attract a shrinking
market and what will the impact be on the multifamily
industry?
In this ever changing session you will explore current
national trends that are affecting the areas of marketing,
sales, employee and business. You’ll
leave this session with much more than a head full
of interesting facts. You’ll learn how
to spot a trend, give it a spin and apply it to your
marketing efforts, understand how trends affect the
overall business climate and receive innovative methods
by which to capture market share.
Keynote 3 hour workshop 1.5
hour trade show workshop
From Lip Service
to Full Service - Outrageous Customer Service
Strategies Your Clients Will Love
Americans
have become picky. They demand—and
get—what they want, how they want it. Consider:
Starbucks offers more than 19,000 ways to order
a cup of coffee.
What is
this new trend and how can we as multifamily professionals,
meet the expectations of clients who want, and
expect to get, a customized living experience without
breaking the bank?
In this dynamic
and funny session, attendees will learn how to
develop a resident retention program specific to
their community profile; customers service techniques
that aid in enhancing perception and how to apply
sales strategies to aid in the resale effort. Emphasis
will be on resident interaction and problem solving.
Attendees will learn how to delight the resident,
as well as customize the living experience, and
will receive handouts ready for implementation.
Keynote 3 hour session 1.5
hour trade show session
"You
did SUCH a great job today! Everyone in the room seemed fully engaged the entire
time. Thank you!"
Patti
Anderson, Director of Training - MAXX Properties
I Say Green, You
See Red! The Myth Explored
Today’s
consumers are becoming increasingly interested in and influenced by a company’s “green” initiatives.
In a recent poll of American parents from The Center for a New American Dream,
nearly 88 percent of respondents said they would likely purchase environmentally
friendly products if they were available at local stores. So how do you “go
green” without going into the red? Whether your community is coming
out of the ground or is 30 years old, this dynamic session will show you how
to create environmentally friendly communities while still putting money in
the bank. Learn how to create initiatives that
everyone in your organization can take part in.
1.5 hour trade show session
Rev Your Engines…and Become a Leasing
Legend!
Practical, yet creative,
sales techniques to assist the first time or seasoned
professional increase capture and closing ratios.
Participants will come away from this workshop
armed with the skills and tools they need to be
great salespeople in a competitive environment.
3 hour session 1.5 hour trade show
session Full day session
Sales is Not a
4 Letter Word!
This
course is for the leasing professional that has mastered
the basics and is ready to step up to a higher level
of personal selling. Emphasis is placed on personality
selling, emotional intelligence and becoming a salesperson
of integrity.
3 hour session 1.5 hour trade show session
“Your ‘Sales is not a 4 Letter
Word’ reviews were so, so great! They
really seemed to respond
to the material and I appreciate your efforts so
much.”
Emily Hilton,
Director of Education – Houston Apartment Association
All Marketing
All The Time – Discover
What’s New in the World of Design!
In
this informative session, multi family professionals
will learn how to differentiate themselves visually
from the competition through creative marketing
strategies enhanced by smart design. Attendees
will learn to step outside their comfort zone
and are provided with ideas and tools that will
assist them creatively. Discover how to avoid
common oversights, encourage interest and effectiveness,
and easy to implement strategies designed to
pull, not push, your client in.
Keynote 3 hour session 1.5
hour trade show session
Managing the Sales Effort—How to
Create a Winning Team In Any Market
In this session, attendees will learn how to effectively
manage a sales team and learn tips and techniques to assist in maintaining
occupancy and keeping salespeople motivated. Emphasis will be placed on the
importance of applying immediate feedback techniques in the training effort
and how ongoing training benefits team success. Attendees will study the qualities
of a sales mentor and will be provided with topics for weekly sales huddles.
3 hour session 1.5
hour trade show session
“Your leasing and renewal seminars
were excellent! I took notes the whole time and
look forward to implementing many of your ideas.
As the convention chairperson I very
much appreciate your hard work and professionalism.
Hey-when you look good
we look good, and you looked GREAT!"
Suzanne
Dennis , AAI Convention Chairperson
Developing a Comprehensive Marketing Plan
In this
popular interactive workshop, Lori teaches attendees how to develop and write
a comprehensive marketing plan and provides the tools to support it. In
addition, attendees learn how to justify dollars spent and to make smart
marketing choices that will provide a return on investment.
The class is tailored
to regional and experienced residential managers,
and attendees will leave
the session with a community goal, Unique Selling
Proposition and an outline by which to continue the
plan they actually start in the class.
Full day session
“I’ve honestly never heard better.”
Tanya
P, Nolan Real Estate
Communication
at a Distance—What
You Say and What You Convey
Today’s
professional has a myriad of devices available
to them by which to communicate. In this
enlightening and powerful session, attendees will
learn how to effectively convey themselves and
their product via the Internet, memos, telephone,
classic business letters, effective personal notes
and in person presentations. Attendees will
explore strategies to most effectively impact the
client utilizing style, grammatical skill and confidence.
This session is a must for anyone that regularly
communicates with others.
3 hour session 1.5 hour trade show
session
Availability
Lori is happy to customize sessions to her audience and offers
half-day and full-day sessions.
Need a speaker, or want to check availability
of Lori's seminars?
Click here. |
